Shoot First. Get Advertisers Later.

The New York Times reports today that Warner Brothers will start making internet original content the old fashioned way: shoot first, get advertisers later. This is a good thing. It means talent generate the ideas, not marketers. Like others, Warner Brothers seems to have found getting advertisers to finance production can be more hassle than it's worth. Better to shoot the shows fast and cheap, push them out of the nest and see if they fly.

The Times mentions three other recently launched internet original producers: 60Frames, Generate and Michael Eisner's Vuguru. More info about these companies and others in the coming weeks.

Here's a sample from THE JEANNIE TATE SHOW, from Warner Brothers Studio 2.0.